PROMARK ACTIVE GRIP DRUMSTICKS
Visual System
Developed a visual system for Promark’s heat-activated drumsticks—translating grip identity into a scalable social and motion language.
Role: Art Direction, Concept, Motion Design
Client: D'Addario
Client: D'Addario
Launched new drumsticks for Promark with these three social posts. Developed outro system for future motion posts.
MOTION SYSTEM EXPLORATION
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Created a modular motion system to extend the Active Grip identity across social content.
Designed a flexible outro system using particle-driven transitions—allowing each grip identity to resolve into
a consistent branded end state.
a consistent branded end state.
