AT&T – Rollover Data Launch
Integrated Digital Campaign / Platform Takeovers
A series of high-impact homepage takeovers launching AT&T’s Rollover Data feature across major media platforms. The work translated a simple product benefit into culturally relevant moments—integrating sports, travel, and entertainment environments to demonstrate flexibility and continuity in real time.
Role: Art Direction, Concept Development
Agency: Organic BBDO
Agency: Organic BBDO
Client: AT&T
Led concept and visual direction across sports and editorial platforms, translating product behavior into contextual experiences.
PLATFORM EXECUTIONS
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NFL.com – Game-day takeover activating real-time usage behavior
PopSugar.com – Mobile-first execution embedded within entertainment content
NYTimes.com – Contextual execution tied to real-world travel disruption
Utility-driven features were reframed as contextual, real-time experiences—connecting product behavior directly to how people live, move, and consume media.
