Transport for londonÂ
🏅 D&AD Award Winner
A campaign designed to shift passive commuters into active participants by reframing suspicious behavior through exaggerated Victorian etiquette.
Client:Â Â Â Transport for London (concept)
Role:    Concept, Art Direction, Illustration Â
Role:Â Â Â Â D&AD Award-winning concept
CONCEPT
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A campaign that reframes suspicious activity through exaggerated, character-driven visuals—prompting commuters to notice and act.
EXECUTION
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Victorian-inspired figures were illustrated with distorted proportions and unnatural behaviors to highlight subtle cues often overlooked. The work balances sensitivity with clarity—focusing attention on behavior, not identity.
