HERSHEY'S "PURE" 
CONCEPT
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Hershey’s needed to reaffirm its sense of purity and emotional connection as perception of the product began to shift.
Working with Aardman, we created a fully immersive chocolate world—using tactile, handcrafted animation to bring a sense of warmth, nostalgia, and delight back to the brand.
Art Direction:            Seth Hadaway
Creative Director:     Ken Ferris
Agency:                    Arnold Worldwide
Production:              Aardman Studios

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