D'Addario Logo & Package Design
Nickel Bronze Acoustic Strings
Nickel Bronze Acoustic Strings
Various Logos
Adidas Modular Bus Experiential
1. 2 vs 2 matches on urban party buses that roam through cities.
2. Buses connect outside stadium arenas on game days, for an 11 on 11 matches.
3. Branded Content created, and covered during time-outs of stadium games instead of traditional commercials.
Bailey's Irish Cream
"Listen to your Lips" Print Campaign
"Listen to your Lips" Print Campaign
Vans Old Skool
Poster Series heroing the original skateboarders, the Z-Boys of Dogtown.
Portal Gaming System by Hot Wheels
Branding and Advertising Development and Exploration for Mattel
Branding and Advertising Development and Exploration for Mattel
Concept: "Where virtual racing meets reality".
Online Racing Video Game System, and Yu-Gi-Oh! -esque card game.
Online Racing Video Game System, and Yu-Gi-Oh! -esque card game.
Hot Wheels digital vehicle upgrades were found in purchaseable in-store card decks. Hot Wheels Portal Watch concept acted as the interface where kids could upgrade their cars and sync up to their accounts online.
Industrial designer partners developed the usb watch product, I focused on fleshing out the branding, banners, mock-posters and how they might approach kids to explain and interest them in the gaming system.
Teaser Animation
Various Designs
Coffee Bean & Tea Leaf
Infographic Magazine Ads
Infographic Magazine Ads